Twitter is not just good for microblogging personal posts or instantly following the life of a celebrity. With its number of users summing up to 53 million just in the US, it can be a potential tool to market your product or services. Although a great multitude of marketers ventured on this media, majority has failed because of the lack of effective knowledge in using this tool. You could be one of those successful marketers such as Groupon and Zynga who have Twitter as their prime tool to market their business.
To keep it straight, how can a 140 character post generate a traffic to your website or business? This article lists some effective tips introduced by successful Twitter marketers to help you market your business successfully.
1. Create a concise, business- style written bio. The biography of the Twitter account linked to your business reflects the image of your company. Make sure it is written in business format with an engaging style matched with accurate description of the services provided by your business. The writing tone should also sound dynamic and be kept consistent all throughout. Aside from a tailored grammar, it should also include a short history or background of your company that will drive or possibly give them reason why they should trust you. It is somewhat tricky to fit all these so you should carefully choose words such that the entire paragraph makes sense A perfect bio also contains a link to your website so that interested users will navigate to it thus, generating the much needed traffic.
2. Search for enthusiasts and experts engaged with the same niche of your business, follow and interact them often. This is possible by using third party applications such as Followerwonk or Topsy. These tools will search for keywords related to your business and return active experts for the niche of your business. Once you find top influencers or experts, follow and interact with them regularly but do not spam. Create a list of people who have the potential to cause impact to your business. They can be fellow marketers, journalists, popular bloggers and potential buyers/ business partners. Keep the list private and interact with them at least weekly. Remember that building a lasting relationship requires mutual benefit of both parties. Think of something your potential buyers can benefit in exchange of something you benefited from them.
3. Involve all associates in your marketing efforts. To establish the brand of your business, invite every associate or colleague to follow on the business’ Twitter account and help generate engaging stories or conversations to attract traffic. Ask them to retweet posts, or do hashtags. Although it’s quite obscure at first but when Twitter followers of your colleagues notice the posts, it will generate a network of potential buyers. However, this does not work in a single night basis. It should be frequently done and conversations should be interesting enough to catch the audience’s attention.
4. Treat every day as Twitter day. To achieve a healthy profile, keep your account active by tweeting on a regular basis. If you tweet just weekly or monthly, potential buyers will most likely forget your business especially that the origin of business is cut-throat competition. When there seems to be no tweets about your business, post at least some engaging stories or related information about your niche.
5. Ask for Twitter love. Do not be afraid on asking your followers to favorite, retweet or mention your posts. This is a sign of healthy interaction. However, do not do this regularly. It is your challenge to engage your followers for them to give you love.
Author bio:
The AUTHOR works as a Social Media Manager and a writer at Essay Jedi. His years of experience as a writer and social media manager made him an expert in these fields.
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