The ever evolving technology today is the mastermind for the birth of Instagram. Instagram is an online photo and video-sharing service which let the users snap photos and videos then add creative filter and share it to the followers. Photos and videos are not only shared via Instagram but also on Facebook and Twitter. This social media service is considered as one of the most popular platforms in terms of sharing photos and videos.
Just like Facebook and Twitter, Instagram is not only for sharing your photo ideas and reconnecting with the people you know and share the same views. But it can also be a way of gaining profit. If you have a business, you can use Instagram to put face to your business. Remember the popularity of this social media service and you can instantly connect with potential customers and keeping the loyal ones.
Here are some of the tips you can use to utilize Instagram for your business:
The Start
1. Think before you click. You must realize the purpose of using Instagram. It’s not just personal use after all. Decide what tone and style you are going to use in order to make your images appealing for the customers.
2. An active user. You must experience using Instagram before venturing out to business. First hand experience is important. In this phase, you will be able to see how people use this social media.
3. The product and service. Assess the current product you have. Or think about the thing/s you want to sell via Instagram. You must know that this social media is about people sharing photos about their everyday lives.
4. Connection of social media accounts. Connect your Instagram to Facebook and Twitter to expand your followers.
5. Choose handle wisely. When you set up an Instagram profile for your product or service, make sure that you use the username of your Twitter account. It will be tagged and shared on Twitter the username links to your Twitter Bio.
The Content
1. Showcase your products. Everybody’s almost browsing different products everyday. Let your Instagram followers see a sneak preview of the products you offer, may it be new or old ones.
2. Let users see how your products are made. Tell to your followers how you started and the origin of your idea for your product. Snapshots of steps or process will do.
3. Your staff and the working place. It’s also a way of promoting your accommodating staff and the fun they get from working with you.
4. Your loyal customers. You can post the photos of satisfied customers and how they were able to experience fun when they purchased your product/service.
Other Tips
1. Evaluation of feedback. You can gain knowledge by the comments of your followers and customers. They will be the one to teach you when it comes to upgrading your product and service.
2. Use Hashtag wisely. Use hashtags that are related to your product or service. It will help the followers and potential ones to know more about your products quickly.
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