Most of the Small Business Website on the internet fail due to lack of knowledge for effectively promoting or doing SEO work for their website. Most of the web traffic came to the website from the major search engines and the visitors came from the search engines are organic visitors, they are only those who are intended to find out about the topic, product or service you are providing.
There are high chances of being customer of your website, the visitors which are coming from the search engines. It is very important to optimize small business website for the search engine, to acquire more traffic which can drive more customers, more sales and more benefits.
So, I have posted here some SEO tips for your small business website. I hope, it will help to promote your small business effectively.
SEO Tip-1: Find set of suitable keywords for your Organization or Business
SEO Tips for Small Business Website
SEO Tip-1: Find set of suitable keywords for your Organization or Business
Before starting any website for your organization or business you have to get an idea for website, which can be done by using any keyword suggestion tool. Find out set of keywords that best matches to your business. To find out the set of keywords Try one of the following Keyword Research Tools.
SEO Tip-2: Create SEO friendly, HTML and CSS Validated Website
After finding suitable keywords, start to create a website for your business, which should be SEO friendly as far as possible. Try to register your domain that best matches to your business or organization. Also select suitable title for your website use latest technologies while building a website. Use only valid HTML and CSS tags and test using HTML and CSS validation Tools.
SEO Tip-3: Start a blog to support your website
It is the fact that blogs are more SEO friendly and instant update is easier. Blogs are more user friendly and easier to communicate to the visitors. To start a blog for your website that supports your website to spread around the web. You can start a blog using any blogging platform sites.
SEO Tip-4: Add meta keywords to your site and blog
Add suitable meta keywords on your both website and blog which you have collected by using keyword research tools. The keywords must be unique and it can represent your whole website or blog. It must be a set of best matching keywords for the website.
SEO Tip-5: Use suitable Meta description keywords
Insert meta description keywords describing your site or blog with including your keywords. The meta description tag must be unique and can describe the features and services provided by the website in one or two sentences.
SEO Tip-6: Create site maps of website and blog
Sitemap is a most important part of any website or blog. Sitemap makes any website more SEO friendly and helps to index on search engines easily and also helps the visitors to find out the contents on the website. So you should create a sitemap for your website. It is better to make to sitemaps one is XML sitemap for the search engines and HTML sitemap for visitors of your website.
SEO Tip-7: Improve the structure of your URL
By improving the structures of your URL, you can make the website or blog more visible to the search engine. Instead of deep nested directory structure, make flat file system, use appropriate keywords in URL and only use lower case letters in the URL.
SEO Tip-8: Write unique title and descriptions of each page
Title of the webpage plays most important role for making your webpage more visible to the search engine. The title of the webpage or post of a blog must be unique and must use keyword on it. The meta description for the page must be unique and descriptive.
SEO Tip-9: Make your site easier to navigate
The navigation of a website is very important in helping visitors quickly find the content what they wanted. It also helps the search engines to understand the contents on the website. On easily navigable website, the visitors can go to any other page easily from your most visited landing page.
SEO Tip-10: Offer quality content and services
Only the quality content and services can attract the visitors and can increase their recognition on their own. So always try to create unique and fresh content for your website or blog. Stay organized around the topic or title of the page or blog post. Also try to write easy to read text on the post.
SEO Tip-11: Create a useful custom 404 page
Users will occasionally come to non existing page on the website by following broken link or by typing wrong in the URL. Such a page called 404 page, which displays error message. You can redirect such visitors to the right page of your website by instructing them by setting up custom 404 page.
SEO Tip-12: Use only optimized images
To optimize your site on the search engines you have to optimize your used images also. To optimize the images you have to have to make the size of the image small and clear as far as possible and format of the image should be in .png or .jpeg but .png format is the best. You should use alt attribute and title tag on the image and the title should be keyword of the page.
SEO Tip-13: Use heading tags in appropriate places
Search engines gives more value for the heading tags used in a post. Appropriate uses of heading tags from H1 to H4 makes your website or blog more valuable. The title of the page should be H1 type of heading and the sub title under it should be H2, H3 and so on.
SEO Tip-14: Try to create deep link on other sites
Creating links on another highly ranked site improves your website reputation and ranking and it is better to create deep links on them. While creating links to other site you should use better anchor text to build keyword rich links.
SEO Tip-15: Do internal linking effectively
Internal linking within website or blog also valuable not only for better ranking but also helpful for making your website more navigable. Effective internal links can spread visitors of one page to another page easily, which increases the overall performance of your website.
SEO Tip-16: Submit your website or blog on quality directories
Most of the major search engines takes information from the top web directories like Dmoz. So submitting your website or blog on high quality web directories increases the possibility of indexing by the search engines. Also helps to appeared on the top of the search result. If you have a blog you can submit on top blog directories also.
For the list of blog search engines visit: Top Lists of Blog Search Sites and Directories
SEO Tip-17: Submit your website on major search engines
To be indexed by the search engines you have to submit your website on the major search engines. While submitting your website on the search engines, it is better to submit on them manually. But your can also use automatic submission tools for fast submissions.
SEO Tip-18: Create e-books and slideshows to submit on file sharing sites
Creating e-books and slideshows about your business, organization or website and sharing on different file sharing sites and other social media increases the popularity of your business and website. And the link of the file can drive number of traffic to your website.
SEO Tip-19: Link to your homepage correctly
Linking your home page on other pages correctly helps the visitors to go to the home page easily and also helps the search engines to know about your homepage. While linking home page, you should use the word 'Home' on the anchor text and should also use 'rel='home' ' on the link.
SEO Tip-20: Use free SEO tools provides by Google
Google also provides lot of tools for optimization of your website or blog. The free keyword suggestion tool is provided by Google Ad-word. Google webmaster is another set of services where you can submit your websites sitemap and can track your website. Google analytic is also another tool for real time and advanced analysis of your site.
Also Read: SEO Tips for Website or Bloggers Blog : Part - 2
SEO Tip-2: Create SEO friendly, HTML and CSS Validated Website
After finding suitable keywords, start to create a website for your business, which should be SEO friendly as far as possible. Try to register your domain that best matches to your business or organization. Also select suitable title for your website use latest technologies while building a website. Use only valid HTML and CSS tags and test using HTML and CSS validation Tools.
SEO Tip-3: Start a blog to support your website
It is the fact that blogs are more SEO friendly and instant update is easier. Blogs are more user friendly and easier to communicate to the visitors. To start a blog for your website that supports your website to spread around the web. You can start a blog using any blogging platform sites.
SEO Tip-4: Add meta keywords to your site and blog
Add suitable meta keywords on your both website and blog which you have collected by using keyword research tools. The keywords must be unique and it can represent your whole website or blog. It must be a set of best matching keywords for the website.
SEO Tip-5: Use suitable Meta description keywords
Insert meta description keywords describing your site or blog with including your keywords. The meta description tag must be unique and can describe the features and services provided by the website in one or two sentences.
SEO Tip-6: Create site maps of website and blog
Sitemap is a most important part of any website or blog. Sitemap makes any website more SEO friendly and helps to index on search engines easily and also helps the visitors to find out the contents on the website. So you should create a sitemap for your website. It is better to make to sitemaps one is XML sitemap for the search engines and HTML sitemap for visitors of your website.
SEO Tip-7: Improve the structure of your URL
By improving the structures of your URL, you can make the website or blog more visible to the search engine. Instead of deep nested directory structure, make flat file system, use appropriate keywords in URL and only use lower case letters in the URL.
SEO Tip-8: Write unique title and descriptions of each page
Title of the webpage plays most important role for making your webpage more visible to the search engine. The title of the webpage or post of a blog must be unique and must use keyword on it. The meta description for the page must be unique and descriptive.
SEO Tip-9: Make your site easier to navigate
The navigation of a website is very important in helping visitors quickly find the content what they wanted. It also helps the search engines to understand the contents on the website. On easily navigable website, the visitors can go to any other page easily from your most visited landing page.
SEO Tip-10: Offer quality content and services
Only the quality content and services can attract the visitors and can increase their recognition on their own. So always try to create unique and fresh content for your website or blog. Stay organized around the topic or title of the page or blog post. Also try to write easy to read text on the post.
SEO Tip-11: Create a useful custom 404 page
Users will occasionally come to non existing page on the website by following broken link or by typing wrong in the URL. Such a page called 404 page, which displays error message. You can redirect such visitors to the right page of your website by instructing them by setting up custom 404 page.
SEO Tip-12: Use only optimized images
To optimize your site on the search engines you have to optimize your used images also. To optimize the images you have to have to make the size of the image small and clear as far as possible and format of the image should be in .png or .jpeg but .png format is the best. You should use alt attribute and title tag on the image and the title should be keyword of the page.
SEO Tip-13: Use heading tags in appropriate places
Search engines gives more value for the heading tags used in a post. Appropriate uses of heading tags from H1 to H4 makes your website or blog more valuable. The title of the page should be H1 type of heading and the sub title under it should be H2, H3 and so on.
SEO Tip-14: Try to create deep link on other sites
Creating links on another highly ranked site improves your website reputation and ranking and it is better to create deep links on them. While creating links to other site you should use better anchor text to build keyword rich links.
SEO Tip-15: Do internal linking effectively
Internal linking within website or blog also valuable not only for better ranking but also helpful for making your website more navigable. Effective internal links can spread visitors of one page to another page easily, which increases the overall performance of your website.
SEO Tip-16: Submit your website or blog on quality directories
Most of the major search engines takes information from the top web directories like Dmoz. So submitting your website or blog on high quality web directories increases the possibility of indexing by the search engines. Also helps to appeared on the top of the search result. If you have a blog you can submit on top blog directories also.
For the list of blog search engines visit: Top Lists of Blog Search Sites and Directories
SEO Tip-17: Submit your website on major search engines
To be indexed by the search engines you have to submit your website on the major search engines. While submitting your website on the search engines, it is better to submit on them manually. But your can also use automatic submission tools for fast submissions.
SEO Tip-18: Create e-books and slideshows to submit on file sharing sites
Creating e-books and slideshows about your business, organization or website and sharing on different file sharing sites and other social media increases the popularity of your business and website. And the link of the file can drive number of traffic to your website.
SEO Tip-19: Link to your homepage correctly
Linking your home page on other pages correctly helps the visitors to go to the home page easily and also helps the search engines to know about your homepage. While linking home page, you should use the word 'Home' on the anchor text and should also use 'rel='home' ' on the link.
SEO Tip-20: Use free SEO tools provides by Google
Google also provides lot of tools for optimization of your website or blog. The free keyword suggestion tool is provided by Google Ad-word. Google webmaster is another set of services where you can submit your websites sitemap and can track your website. Google analytic is also another tool for real time and advanced analysis of your site.
Also Read: SEO Tips for Website or Bloggers Blog : Part - 2
nice article
ReplyDeleteThanks for the tips..It was informative...keep sharing your post
ReplyDelete