Putting yourself
out there on the Internet means that you're opening yourself up for all the
world to see. This is especially evident in the social media culture that we
have now. Facebook, Twitter, Instagram, and other platforms have provided ways
for us to share our lives and let people glimpse into a part of ourselves. And
it's not just limited to individual users. A lot of popular brands are also
online, so that they can be accessible to their patrons and would-be followers.
Social media presence has taken a big leap from merely sharing a status update
to raking in more profit and recognition in order to maintain followers and
attract new ones.
Social media
management is now a part of online marketing. This doesn't only mean constantly
updating Facebook pages, it also includes having strategies that can
effectively bring success to the social media campaign of any company or
organization.
This may sound
complicated, but the truth is, anyone with a social media account can do social
media maintenance. All it takes is to have a plan and ways to make sure that
this social media plan is followed and monitored. This can spell success or
downfall of a social media campaign. Going back to the basics, think about the
times you were at school. Most especially, high school. We all know that high
school is not always a bed of roses for everyone. But the lessons we learned
there is something we carry with us. And we're not only talking about our academics.
Here are some insights from your high school days that can help you with social media management:
1. Research
on your assignments
We've been
taught to research on a subject before writing any kinds of paper. In social
media management, you do the same thing. Check out how your competitors are
faring with their social media networks, and learn from them. It's not really
about imitating what they're doing, but more of studying how their social media
plan works for them. That way, you can come up with your own plans that can
help you in your social media campaigns.
2. Treat
others fairly
High school is
an environment full of different personalities, ranging from the best to the
worst. The online world is just like being in high school; there are the
populars, the middle-rung people, and of course, the online bullies. It's so
easy to snap back when someone makes a rude comment online. But more
importantly, you should be responsible in handling such kinds of netizens.
Think twice before you retort, because fighting back means that you're stooping
down to the level of that person. In short, be fair when dealing with the
different online users you encounter in your social media activities. The last
thing you want to happen is to drive away your followers and present a negative
image of your brand.
3. Learn to
observe and listen
Observing and
listening skills is something that we're trained to do while sitting through a
classroom discussion. In the online world, observing and listening means that
you take to mind and heart the feedback you may receive about your products and
services. It's about addressing the issue at hand and thinking of ways to find
doable solutions for different problems.
4. Take
criticisms in a level-headed way
We all get
criticized now and then. Sometimes, the criticism has a point, and that should
be a note to improve yourself. Other times, the person has nothing better to do
except to make other people feel bad about themselves.
When you get
bashed online, think whether the rant makes sense or not. If it makes sense,
you should focus on key areas to improve. If it's just another person in the
mood to troll other netizens, it's best to just ignore the negative comment and
go on your merry way. Getting back at ranters will only make you look twice as
worse as they are.
5. Be your
own unique self
We've been told
to "be yourself" always. What does it mean to "be yourself"
online? This means that you should always put your best foot forwards with your
social media campaigns. Make your brand stand out in a good way. Think about
what you have to offer, invest on that, continually improve your products and
services, and most of all, remain clear and consistent about your objectives.
People can easily see through between a false act and an act of sincerity. Make
your brand as sincere as possible while continually providing the best services
that it can create.
High school life
has provided us some life lessons that can be applied in social media online.
These reminders may be basic, but with the best course of action, it can make
your brand stand out and be worth remembering.
About the
author: Abby Ross is a college student and
part-time freelance writer for edugeeksclub.com.
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