Putting yourself out there on the Internet means that you're opening yourself up for all the world to see. This is especially evident in the social media culture that we have now. Facebook, Twitter, Instagram, and other platforms have provided ways for us to share our lives and let people glimpse into a part of ourselves. And it's not just limited to individual users. A lot of popular brands are also online, so that they can be accessible to their patrons and would-be followers. Social media presence has taken a big leap from merely sharing a status update to raking in more profit and recognition in order to maintain followers and attract new ones.

Social Media Lessons From Your High School Days

Social media management is now a part of online marketing. This doesn't only mean constantly updating Facebook pages, it also includes having strategies that can effectively bring success to the social media campaign of any company or organization.

This may sound complicated, but the truth is, anyone with a social media account can do social media maintenance. All it takes is to have a plan and ways to make sure that this social media plan is followed and monitored. This can spell success or downfall of a social media campaign. Going back to the basics, think about the times you were at school. Most especially, high school. We all know that high school is not always a bed of roses for everyone. But the lessons we learned there is something we carry with us. And we're not only talking about our academics.

Here are some insights from your high school days that can help you with social media management:



1. Research on your assignments

We've been taught to research on a subject before writing any kinds of paper. In social media management, you do the same thing. Check out how your competitors are faring with their social media networks, and learn from them. It's not really about imitating what they're doing, but more of studying how their social media plan works for them. That way, you can come up with your own plans that can help you in your social media campaigns.


2. Treat others fairly

High school is an environment full of different personalities, ranging from the best to the worst. The online world is just like being in high school; there are the populars, the middle-rung people, and of course, the online bullies. It's so easy to snap back when someone makes a rude comment online. But more importantly, you should be responsible in handling such kinds of netizens. Think twice before you retort, because fighting back means that you're stooping down to the level of that person. In short, be fair when dealing with the different online users you encounter in your social media activities. The last thing you want to happen is to drive away your followers and present a negative image of your brand.


3. Learn to observe and listen

Observing and listening skills is something that we're trained to do while sitting through a classroom discussion. In the online world, observing and listening means that you take to mind and heart the feedback you may receive about your products and services. It's about addressing the issue at hand and thinking of ways to find doable solutions for different problems.


4. Take criticisms in a level-headed way

We all get criticized now and then. Sometimes, the criticism has a point, and that should be a note to improve yourself. Other times, the person has nothing better to do except to make other people feel bad about themselves.

When you get bashed online, think whether the rant makes sense or not. If it makes sense, you should focus on key areas to improve. If it's just another person in the mood to troll other netizens, it's best to just ignore the negative comment and go on your merry way. Getting back at ranters will only make you look twice as worse as they are.


5. Be your own unique self

We've been told to "be yourself" always. What does it mean to "be yourself" online? This means that you should always put your best foot forwards with your social media campaigns. Make your brand stand out in a good way. Think about what you have to offer, invest on that, continually improve your products and services, and most of all, remain clear and consistent about your objectives. People can easily see through between a false act and an act of sincerity. Make your brand as sincere as possible while continually providing the best services that it can create.
  
High school life has provided us some life lessons that can be applied in social media online. These reminders may be basic, but with the best course of action, it can make your brand stand out and be worth remembering.


About the author: Abby Ross is a college student and part-time freelance writer for edugeeksclub.com

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